Tuesday, April 20, 2010

Expanded Data Modeling and UKP SEO theory changes rapidly, understanding and knowing these changes can mean the difference between getting your site ranked and having to fund all your advertising with PPC or traditional internet marketing mediums. One thing never changes in SEO however and that's the role of the search engines. Understanding this role is the key to developing an SEO strategy that does not have to be adaptable to every change in the algorithms. The role of search engines is to provide the best possible searches for their visitors as possible. The role of SEO experts is to get their customers sites ranked on the search engines. In most cases, the roles of SEO experts and the Search Engines are diabolically opposed. Search Engines do not want their algorithms to be circumvented by crafty experts who obtain page rank for companies who seek ranking on irrelevant keywords. To circumvent these efforts, search engines create complex algorithms to weed out websites who don't belong on the search results. In a lot of cases, algorithms are designed not to provide the most relevant search results but to confound us SEO Experts. The newest example of this is Latent Semantic Indexing which can tell if site content is written naturally or optimized for the search engines. In six months most sites who have not adapted to this algorithm will lose significant page rank for their site. (UKP) Unique Keyword Pages SEO if done properly will give the search engines exactly what they want, the most relevant information to what their site actually does. In the world of the search engine algorithm "Relevant Content is King" and plenty of it at that! UKP (unique Keyword Pages) offer crawlers content that is broken down by the keyword and dedicates a fully independent webpage to each specific keyword string. We call the overall theory the Expanded Data Model. In 2006 we used this theory to develop a custom software program that generates immense amounts of independent web pages fully optimized for only one keyword string. This software generates hundreds of thousands of web pages within hours and significantly increases the amount of "Relevant Content" your site contains. This plays a significant role in your SEO efforts as now you have highly relevant and web pages for every keyword combination possible. UKP Case Study Our first client to use UKP Software was a small store in a local mall, Football Fanatics. Football Fanatics did 6 million a year in sales over 6 locations in North Florida. When we took over their online presence we implemented our UKP Software and built their website extremely deep. Within two years we had generated over 1 million web pages and obtained page rank on over 34,000 keywords. In two years we took football Fanatics from $6 million to over $128 Million in yearly revenue. Since then we have implemented our software in over 15 fortune 500 companies and several smaller E-Commerce sites. Some of our clients include sports.yahoo.com, Gutter Helmet, Tire Kingdom, Interline Brands, The Florida Gators, The Jacksonville Jaguars, The Atlanta Falcons, AOL, and more than we can name here. Expanded Data Modeling Our advanced software package is more than a "one trick pony". Not only do we provide immense amounts of independent keyword pages but we also generate PPC Keywords that are designed to maximize the missteps of most PPC advertisers. You see most PPC Users never maximize on Long String Keywords. These are highly specific keywords that often use Geographic references to zero in on those customers who prefer to shop locally. This is a huge under exploited customer base for thousands of industries. Generating these long string search keywords however can be a major challenge. Our Expanded Data Modeling uses constructs of each keyword object and breaks down relationships between, function, benefits, design, and use to generate keywords that are action oriented and therefore have much higher conversion rates. Conversely, because these keywords are often never used in PPC Campaigns, they are useable at rates averaging .5c per click. This gives our clients a distinct advantage in both conversion and lowering their CPS (Cost per Sale). EDM Case Study When Tire Kingdom came to us in 2008 and hired us to manage their PPC Campaigns, they were spending 3 million a year on internet marketing. With a check in hand for 3 million we implemented the use of our EDM Software and began a PPC Campaign using "Long String Keyword Theory" and in two weeks made them back 3 million dollars. Within one year we made them $58 million dollars in sales. We improved their conversion rate from .8% to 9% and lowered their CPC (Cost per Click) from $4.54 to just .14 cents Per Click. Client Relationships We actively seek new partnerships with clients who fit into a unique set of circumstances. We generally require either and equity position in the company we help or profit sharing on your project in addition to the implementation costs of rebuilding your website using our UKP Software. Generally speaking the implantation of our software starts in the neighborhood of $20,000. However this price can be offset quite a bit if you decide to hire us to manage your PPC campaigns. To manage your PPC we take a 15% Management fee of your budget which must be a minimum of $20k a month for a minimum period of six months. Our software can generally help get your website ranked on numerous keywords within 6 months. Because our PPC campaigns are so effective we generally always pay for ourselves in the amount of money you are able to save per click and in the added revenue from higher conversion rates. If you are interested in exploring a possible relationship with us please email us at comediamarketing@gmail.com or call us at (904)647-5069. Thanks

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